'wichcraft - East Tribeca Store Launch

Back in May, we were approached by 'wichcraft to assist with some new projects. They had just finished up a rebrand and needed help putting the new guidelines into practice for the launch of their newest East Tribeca location. Menus, ice cream stickers and tea packaging, where do we sign up?

Working with 'wichcraft was a great collaborative project, and with just a few rounds of edits, we were able to go from concept to completion before their aggressive launch date. The menu had to be simple and informative and work cohesively throughout the move magnetic mounts. The Ice Cream'wiches also had to be versatile to accommodate the new brand and the ever changing flavor pairings. The tea tins had to clearly represent the brand's new bold look while differentiating itself from the other retail products. 

We had so much fun working on this one and can't wait to see what else is in store for Tom Colicchio & Co. 

How delicious do the Ice Cream'wiches look? 

Ice Cream'wich Stickers

Photo Credit: 'wichcraft | @stincameron

Photo Credit: 'wichcraft | @stincameron

Photo Credit: 'wichcraft | @rickysjones

Photo Credit: 'wichcraft | @rickysjones

Tea Tin Labels

Photo Credit: 'wichcraft | @rickysjones

Photo Credit: 'wichcraft | @rickysjones

In Store Menu

Photo Credit: 'wichcraft | @rickysjones

Photo Credit: 'wichcraft | @rickysjones