Polyone - Stop Motion

A little throwback today. Here is a stop-motion video we created for a new product launch. Video is a great way to get clients, customers and users excited about a new product. The video was used to abstractly explaining the technology to new users, wholesale partners and trainees. Video is a great brand extension. Think beyond your logo!

Polyone is a worldwide provider of specialized polymers materials, applications, and services, fulfilling polymer needs in a wide breadth of industries from textiles to building and construction. 

We created a logo for one of their latest technologies, a color-matching system that aids in finding the Pantone® match and subsequent formula to create the polymer needed. A common application is for use in screen printing apparel. 

Styling - Simply Charming Socials | Photography - Heidi Geldhauser