Show us who you are
A challenge for many small businesses is the ability to show their work as opposed to just talking about their work. Whether you have a tangible product or are service-based, there are many factors that set businesses apart. Make sure that thing that makes you unique and stand out is visible and apparent to potential customers and clients. This is something I heavily stress when working with new clients. It is something we put a lot of attention on here.
The same goes for our business. You can't tell someone you're a graphic designer. You have to show them.
When it comes to your work and your business, remember it isn't just good enough to just say who/what you are, show who you are.